Delta

Delta Air Lines

Flight, reframed.

A speculative vision for Delta, building on the foundation of the logo I originally designed. This future-facing exploration imagines a world of personal drone craft, where air travel becomes more fluid, intuitive, and human. Inspired by Eames-era elegance, the system includes individualized airport pods and modular experiences that infuse design-forward luxury into every step of the journey. The brand identity stays constant—everything else takes flight.

Reframed Worlds—For most of my career, I’ve shaped brand worlds—narratives, systems, and creative codes—for names like Gucci, Lexus, Delta, Fontainebleau, The Cosmopolitan of Las Vegas, Shinsegae, and more. I revisited a few briefs, reframing them through new creative rituals—blending instinct, insight, and generative intelligence. These are the results.

Creative Brief