New York. Est. 2012
Hello_
Brands people feel before they understand.
I am Michael Milligan, a creative director. Most brands look fine, and fine is forgettable. For nearly two decades I have been hunting for the one idea a company cannot live without, then carrying it through pictures, words, rooms and screens until people feel it.
The form changes. The idea has to survive it.
00.0Contents
01
The Practice
- 01.1/Brand, identity and creative direction
- 01.2/For companies in the middle of a change
- 01.3/Two or three projects at a time. You get me, not a team you have never met.Start
02
The Lab
- 02.1/Short films, dreamed first
- 02.2/Products that whisper
- 02.3/Unfinished on purposeEnter
03
The Work
- 03.1/The Cosmopolitan of Las VegasProphet
- 03.2/LexusBerlin Cameron
- 03.3/DeloitteDeloitte Digital
- 03.4/GucciArnell
- 03.5/EmartProphet
- 03.6/FontainebleauArnell
- 03.7/Shown in person, chosen for youAsk
04
Before
- 04.1/Deloitte DigitalBrand at scale
- 04.2/Berlin Cameron / WPPCulture, fast
- 04.3/ProphetDesign at the table
- 04.4/ArnellHeat and heritage
05
Beliefs, this week
- 05.1/If it feels safe, it is wrong.
- 05.2/Mystery needs a little room.
- 05.3/Tools accelerate. Judgment decides.
06
Connect
- 06.1/Is your business moving faster than your brand? Write to me. That is usually where the good work starts.
- 06.2/connect@ateliersway.com
- 06.3/LinkedIn