New York. Est. 2012
Hello_
Brands people feel before they understand.
I am Michael Milligan, a creative director. Most brands look fine, and fine is forgettable. I have spent my career hunting for the one idea a company cannot live without, then carrying it through pictures, words, rooms and screens until people feel it.
The form changes.
The idea has to survive it.
The idea has to survive it.
00.0Contents
01
The Practice
- 01.1/Brand, identity and creative direction
- 01.2/For companies in the middle of a change
- 01.3/You get me, plus a hand-picked team when the work needs one. No strangers.Start
02
The Work
- 02.1/The Cosmopolitan of Las VegasProphet
- 02.2/LexusBerlin Cameron
- 02.3/DeloitteDeloitte Digital
- 02.4/GucciArnell
- 02.5/EmartProphet
- 02.6/FontainebleauArnell
- 02.7/Delta Air LinesLippincott
- 02.8/HalenAtelier Sway
- 02.9/Fragments here. Full stories in person.Enter
03
The Lab
- 03.1/Short films, dreamed first
- 03.2/Products that whisper
- 03.3/Unfinished on purposeEnter
04
Before
- 04.1/Deloitte DigitalBrand at scale
- 04.2/Berlin Cameron / WPPCulture, fast
- 04.3/ProphetDesign at the table
- 04.4/ArnellHeat and heritage
- 04.5/LippincottIdentity at altitude
05
Beliefs, this week
- 05.1/If it feels safe, it is wrong.
- 05.2/Mystery needs a little room.
- 05.3/Tools accelerate. Judgment decides.
06
Connect
- 06.1/Is your business moving faster than your brand? Write to me. That is usually where the good work starts.
- 06.2/connect@ateliersway.com
- 06.3/LinkedIn